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SOURCE American Greetings Corporation
Popular Blogger Named Spokesperson for Personally-Designed Greeting Card App
CLEVELAND, July 8, 2014 /PRNewswire/ -- Capturing the special moments in life with loved ones is a goal that many moms share, but doing it with style and originality is a tall order! American Greetings is thrilled to announce that Jessica Shyba, creator of the popular Momma's Gone City blog and best known for her viral photos capturing the adorable daily naptime snuggling between her son and puppy, is now the spokesperson for the Creatacard™ app. The first-of-its-kind iPad app allows children to express their creativity while connecting them with the important people in their lives with the exclusive capability to have their original designs professionally printed as real paper greeting cards and mailed anywhere in the world!
Encouraging kids to start a life-long friendship with their imagination, the free app was launched in February and quickly reached a #2 ranking in the iTunes App Store. With mobile ownership among children tripling since 2011, Creatacard offers parents and kids the opportunity to turn iPad time into a fun and formative shared experience. The inspiring variety of tools, including a rainbow of crayons, paint and chalk, the ability to easily add your own photos, and fun embellishments like stamps and stickers, give little ones the unique experience of brightening someone's day with a one-of-a-kind "homemade" card – and parents love not having any mess to clean up!
"Our mission at American Greetings is to create happiness, laughter and love – the real connections that matter most in life," said Radhika Balasubramanian, senior manager of mobile brands at American Greetings. "The Creatacard app and Jessica's work do a fantastic job of showcasing and enhancing these meaningful moments in time – especially in the digital category. We are delighted to work with Jessica because her inspiring voice and authentic lifestyle are the perfect complement to Creatacard's strengthening of personal connections through genuine messages and original artwork."
Avoiding messes while spending quality creative time with her three – soon to be four! – children is essential for Jessica. Since starting Momma's Gone City in 2009 as a way to keep in touch with family after two cross-country moves, this busy wife and mother has gained almost 500,000 Instagram followers and been featured by a multitude of top-notch media outlets for her viral #TheoandBeau photos. In addition to being an award-winning social media influencer, Jessica can also add "author" to her list of accomplishments when the "Naptime with Theo and Beau" book becomes available Feb. 3, 2015.
"My kids love the creative freedom that Creatacard offers, and I love the ease of sending their artwork as personalized greeting cards to our family and friends," said Jessica. "As a fan of the iPad app, I'm excited to work with American Greetings because it's the perfect way for my family to spend time together that is inspired by celebrating the special moments in life – something important to me and the fans and followers of Momma's Gone City."
Download the free Creatacard app for iPad in the iTunes App Store now! For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, Google+ and Instagram.
About American Greetings Corporation
For more than 100 years, American Greetings Corporation has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $2 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit www.corporate.americangreetings.com.
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