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SOURCE Motel 6
Economy Lodging Leader Continues to Invest in Mobile, Digital Innovation As Means to Enhance Customer's Experience, Drive Reservations
DALLAS, July 8, 2014 /PRNewswire/ -- Motel 6 today launched a streamlined booking experience with Google Wallet, allowing customers to pay for their stay using the Buy with Google button. Motel 6 integrated Google Wallet within its mobile website so guests can now book their hotel stay with just a few touches.
"We're thrilled to further expand our partnership with Google, and integrate this solution into our digital experience, making it easier, faster and more convenient for our guests to book a reservation," said Lance Miceli, Executive Vice President and Chief Marketing Officer, Motel 6. "We're committed to offering travelers an increasingly efficient digital booking experience that leverages the latest advances in digital technology. Google Wallet allows our guests to book a stay with fewer touches, avoiding the need to fill out payment information manually."
Google Wallet, an application that securely stores customer's credit card information, provides a fast and easy way for people to book a reservation. After selecting the Motel 6 location within the Motel 6 mobile website, travelers can complete their reservation using the "Buy with Google" button. For guests who don't have a Google Wallet account, information is saved securely the first time they make a reservation through this method of payment.
Motel 6 provides a robust mobile and digital portfolio of services to enhance guests' booking experience, including an independent WAP site, a mobile app for smartphones and tablets, as well as, a custom booking application for Facebook.
About Motel 6
Motel 6 offers the lowest price of any national chain at more than 1,100 company-owned and franchised locations throughout the United States and Canada. For 28 years, Motel 6 has used the tagline, "We'll leave the light on for you®," earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including Wi-Fi Internet access, free local calls, no long distance access charges, free morning coffee and expanded cable channel line-up. Most locations offer swimming pools and guest laundry facilities. Motel 6 is managed and operated by G6Hospitality LLC. For more information, visit www.motel6.com.
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