Silverback Social "proactively partners" with Linda Orton to Expand Services - FOX 54 WZDX – Huntsville News, Weather and Sports

Silverback Social "proactively partners" with Linda Orton to Expand Services

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SOURCE Silverback Social

New Recruitment Division Will Provide Search and Placement of Social & Digital Professionals

WHITE PLAINS, N.Y., July 8, 2014 /PRNewswire/ -- Linda Orton, former in-house Marketing Director in NY and London for leading international law firms, including Clifford Chance, an experienced entrepreneur, traditional & social marketer, video producer and founder of 2 Recruitment firms, including Intelligent Video and Intelligent Marketing Solutions, Inc. has joined Silverback Social as their Chief Recruitment Officer (CRO) to lead their new Search and Placement Division.

Chris Dessi, founder & CEO of Silverback Social and John Zanzarella, their CMO, see the need to help their clients both internally and externally.  "We realize not all our clients need an agency at this point.  Some need to build an internal infrastructure first to help coordinate focus.  Linda's background as an entrepreneur, marketer and recruiter in a wide range of industries is a perfect fit for this need," says Chris.

Linda has a strong network across the United States in the professional services arena and her marketing and recruitment experience crosses myriad industries.  Her ability to understand clients' needs enables her to best find professionals who will fit the culture of the company.

Silverback Social's ethos is based on educating our clients, as well as understanding how Social Media helps them achieve their business goals.  Linda's approach to business and client service perfectly reflects this philosophy.

"Her recent experience consulting with and producing video and creating infographics for major law, accounting and consulting firms over the last five years will also serve to expand our services in the visual marketing arena," while her 20 year career in recruitment and marketing will increase the depth of our Social Media offerings," states John Zanzarella, Silverback's CMO.

Silverback Social will now help clients assess their internal needs, craft job descriptions for Social, Digital and Visual Roles, and recruit and place appropriate talent. Strategically more companies are hiring Chief Digital Officers as well as filling out their teams. We are excited to be able to help with those efforts, as well as provide our agency's existing services which include a full compliment of Social and Digital offerings.

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