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University of Dallas Business & Society Network to Host Leading for the Triple Bottom Line

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EarthPeople Media Co-Hosts Networking Breakfast with Experts from TD Industries and AT&T

Dallas, Texas (PRWEB) June 26, 2014

The University of Dallas Satish & Yasmin Gupta College of Business will host a panel discussion on Friday, July 11 to explore methods for integrating corporate social responsibility into the culture of an organization. The event will take place from 7:30 9:30 a.m. in the Haggar University Center on the University of Dallas campus. The complimentary event includes breakfast and two presentations followed by a 30-minute interactive roundtable discussion and networking with Dallas/Fort Worth business leaders.

The event is hosted by the University of Dallas Business and Society Network, an open forum for building relationships, exchanging best practices, and fostering dialogue around issues of corporate social responsibility (CSR), sustainability, and eco-innovation. The presentation partner is EarthPeople Media, a Dallas-based sustainability communications firm and publisher.

Presenters include Jack Lowe, retired CEO, TDIndustries, Inc., and John Muros, Ph.D., Senior HR Research Consultant, AT&T. These industry experts will cover models in servant leadership and sustainability to demonstrate how top organizations are weaving sustainability thinking into their executive teams and employees.

"There is growing evidence that a company's social responsibility efforts provide a compelling and important way to engage and retain employees, said Greg Bell, associate professor at the universitys Satish & Yasmin Gupta College of Business. Companies such as Cisco Systems, General Electric and IBM view employee engagement in CSR as a strategic imperative. Large and small companies should take a closer look at CSR as a means to engage their employees.

To truly embed CSR within an organization requires engaging the people inside the organization through a robust, comprehensive program involving human resources, said John Muros of AT&T. CSR efforts that are executed without engaging in the full spectrum of talent management activities run the risk of ending up as notable, but still peripheral, initiatives, at best, or transparently inauthentic public relations ploys, at worst.

This UD BSN quarterly event is geared toward professionals, students, and business owners interested in integrating sustainability into their operations, human resources, supply chains, marketing, and other business functions. To register, click here to visit the BSN page on the University of Dallas website.

About the University of Dallas Satish & Yasmin Gupta College of Business

The Satish & Yasmin Gupta College of Business, which grants master of business administration, master of science and, now, doctor of business administration degrees, has become one of Dallas/Fort Worths most popular choices for graduate business education. In November 2012, the college received accreditation from AACSB International, a distinction earned by fewer than five percent of business schools worldwide. For more information, visit http://www.udallas.edu/cob.

The University of Dallas, located in a metropolitan area of nearly seven million people, is a leading Catholic university widely recognized for academic excellence by well-known publications, organizations and accrediting bodies. It offers distinctive individual undergraduate, graduate and doctoral programs in the liberal arts, business and ministry that are characterized by an exceptional, engaged faculty, a commitment to shaping principled, well-skilled leaders and academic rigor in the Catholic intellectual tradition. For more information, visit http://www.udallas.edu.

About EarthPeople Media

EarthPeople Media is a communications firm and publisher of books and content on business, culture, sustainability, and social innovation. Since launching as a consultancy in 2005, EarthPeople has helped start-ups, NGOs, and Fortune 500s strengthen brand equity, human capital, and environmental leadership. Among its services, EarthPeople provides branding, communication strategy, corporate social responsibility reporting, public relations, and publishing. For more information, visit http://www.EarthPeopleMedia.com and http://www.EarthPeopleCo.com.

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