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RICHARDSON, Texas, June 19, 2014 /PRNewswire/ -- MICHELE watches is proud to announce its sponsorship of the 4th Annual Critic's Choice Television Awards, taking place on June 19, on The CW on at 8pm ET/ 8pm PT.
Reflecting the brand's desire to celebrate extraordinary women, MICHELE is gifting the winners of the actress categories (Comedy Series, Drama Series, Movie or Mini-Series) a watch in honor of their achievement. As a kickoff to the "My MICHELE Moment" campaign, an initiative recognizing women who have accomplished exceptional milestones, the recipients will be able to choose from several different watches and straps in order to make the timepiece distinctly their own. Look for photos of the winners by using the hashtag, "MyMICHELEMoment," and be sure to check back later this summer as the campaign continues.
ABOUT THE BRAND:
MICHELE timepieces combine luxury with glamorous style. Showcasing bold, brilliant hand-set diamond cases and mother-of-pearl dials, MICHELE pays homage to the art deco-influenced designs of South Beach. The MICHELE design philosophy blends timeless elegance with contemporary fashion for a combination of classic and feminine style. Famous for interchangeable straps, MICHELE features straps sourced from around the world, including fine alligator and exotic skins as well as premium calfskin leathers.
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