Nationwide truck wraps manufacturer JMR Graphics responds to an article discussing McDonald’s UK renewal ad at the iconic Piccadilly Circus
BOHEMIA, NY / myprgenie.com / ACCESSWIRE / April 4, 2014 / JMR Graphics, a nationwide truck wraps manufacturer, comments on an article discussing how McDonald’s UK is inviting its customers to create their own ‘Little Piccadilly’ characters on their smartphones to be displayed on the Piccadilly screen in London.
According to a March 25th article from The Drum titled “McDonalds invites public to create their own animated characters on interactive Piccadilly Circus billboard,” McDonald’s UK is renewing their Piccadilly Circus ad site, allowing people to use their smartphones to create the ‘Little Piccadilly” residents. They are then displayed on the Piccadilly screen located in London.
Director of marketing at McDonald’s UK, Nathalie Pomroy, says, “Little Piccadilly is the next step in McDonald’s digital journey, allowing people to interact with this iconic landmark in a unique and exciting way.” Their long-term plan for this project will reflect the democratic values of McDonald’s. It is another great way for McDonald’s to communicate with their customers. They are considering adding messaging and real-time games as well to future enhance this project.
TJ Panell, a representative from nationwide truck wraps manufacturer JMR Graphics, says, “By McDonald’s integrating their billboard with smartphone capabilities, it engages the public in a much more personal way. They are not only observing the advertisement, but becoming apart of it.”
JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.
Contact: Scott Darrohn, Takara@fishbat.com, 855-347-4228