HUNTSVILLE, AL (WZDX) - The revitalization of downtown Huntsville continues with the opening of some unconventional retail shops on Clinton Avenue.
The Clinton Row Project was officially unveiled Thursday. Local leaders and others gathered at the corner of Clinton and Jefferson to unveil the new shopping that is now available to people downtown.
Business owner Michelda Johnson loves fashion but said she didn't know if her boutique 'Posh' would be sustainable downtown, that is, until she heard about Clinton Row.
"This is an opportunity for me to do something that I've always had a passion for but wasn't sure if it would be what I would want it to be," she said on opening day.
The shops are inside the Downtown Self-Storage at the corner of Clinton and Jefferson. At $100 a month, the rent is low enough for business owners just getting their feet wet. Art galleries, boutiques and even convenience stores are there to browse.
Another shop, Alabama Fashion Alliance (AFA), is not only a small business, but also supports local artists. AFA is an organization that represents artists from Huntsville. From clothing designers to jewelry designers you can find all their hard work on display and for sale.
"We are actually going to feature different designers every month with fashion shows, pop-up make up bars, just different kind of ideas," explained owner Ellena Lejeune.
Right now there are eight businesses open on Clinton Row with more possibly opening in the future. The goal is to establish a clientele and then move out and into a bigger location.
Michelda said if Thursday is any indication of what business will be like in the future then Posh, AFA and all of the other stores on Clinton Row will be around for years.
The stores technically have their own hours but most are open Tuesday through Saturday from 11:00 a.m. to 5:30 p.m.