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SOURCE Kellogg Company
Team Kellogg's™ Team USA™ Skeleton Racer Shows From Great Starts Come Great Things®
BATTLE CREEK, Mich., Feb. 14, 2014 /PRNewswire/ -- Noelle Pikus-Pace, U.S. Olympian and member of Team Kellogg's™, took the silver medal today in the skeleton event, finishing with a time of 3:53:86.
"It feels incredible to represent Team USA and Team Kellogg's on the podium at the Sochi 2014 Olympic Winter Games," said Pikus-Pace. "As an athlete and a mom, I know how important breakfast is. The fact that fans have the chance to help turn my great starts into a great thing – breakfast for kids in need – makes this win even more special."
Kellogg's® and Team Kellogg's Team Up for Great Starts
Kellogg's believes everyone deserves a great start, and that begins with breakfast. However, one in five kids goes without breakfast every day. By supporting Team Kellogg's and their great starts, you can help provide 2 million breakfasts to kids in need through the "Give a Great Start" program.
Noelle's start came from an enormous appetite to please and her enthusiasm for sport. Her moment came when her high school bobsled coach asked for volunteers for something new. She jumped at the opportunity and he pulled out what seemed to be a cookie sheet. He asked her to lie on it and suggested she grip tight and without further ado, he pushed her with little ceremony and off she went. She descended, screaming in terror. Eventually that terror gave way to excitement, which then transformed into unfettered joy. At the end, at the bottom, beaming an enormous smile, she remembers saying to herself, AGAIN. AGAIN. I want to go again.
Watch Noelle's Start Story video, "Fastest Mom On Ice," available on Kellogg's YouTube page, to learn more about her journey toward the Sochi Games. For more information about Noelle and the rest of Team Kellogg's, visit kelloggs.com/teamusa.
To view the multimedia content associated with this release, please click: http://www.multivu.com/players/English/65305-kellogg-s-team-usa-sochi-2014-winter-olympics/
Kellogg Company and USOC Relationship Continues
Dating back to 1976, Kellogg Company has a long history of helping athletes start the day off right through its support of the United States Olympic Committee. Looking forward, Kellogg is proud to support the U.S. Olympic and Paralympic Teams for the 2014 and 2016 Games, as well as Team USA athletes at the 2015 Pan American and Parapan American Games. Kellogg products are available to Team USA athletes at all U.S. Olympic Training Centers in Colorado Springs, Colo., Lake Placid, N.Y., and Chula Vista, Calif.
Kellogg Company "Breakfast For Better Days"
Kellogg's 'Give a Great Start' initiative is part of the company's Breakfasts for Better Days™ commitment to provide 1 billion servings of cereal and snacks – more than half of which are breakfast – to children and families in need around the world by the end of 2016.
About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2013 sales of $14.8 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days™ initiative, we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more about Kellogg, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany.
 U.S. Department of Agriculture, Agricultural Research Service. 2012. Breakfast: Percentages of Selected Nutrients Contributed by Foods Eaten at Breakfast, by Gender and Age, What We Eat in America, NHANES 2009-2010. Available: www.ars.usda.gov/ba/bhnrc/fsrg.
 For each "Great Start" consumers activate, Kellogg will provide $.27, up to $540,000, to Action for Healthy Kids to help increase participation in new or expanded school breakfast programs resulting in a projected 2 million additional breakfasts served if the maximum contribution is reached.
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