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Crumbs Bake Shop, Inc. Partners With Pelican Bay Ltd.

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SOURCE Crumbs Bake Shop, Inc.

NEW YORK, Feb. 6, 2014 /PRNewswire/ -- Crumbs Bake Shop, Inc. (NASDAQ: CRMB) the nation's largest cupcake specialty retail store is partnering with Pelican Bay Ltd., a gourmet bake mix and gift purveyor, to create a line of Crumbs Bake Shop premium cupcake mixes, hot chocolate kits, cupcake-in-a-mug kits and the first ever colossal cupcake kit. Introduced at the Winter Fancy Food Show in San Francisco, CA, the line will be sold at mass merchants, mid-tier merchants, club stores, craft stores and specialty stores across the country.

(Logo: http://photos.prnewswire.com/prnh/20140122/NY51093LOGO)

Produced and distributed by Pelican Bay Ltd., a family-owned specialty foods manufacturer, the cupcake mixes and cupcake-in-a-mug kits will transport the flavors of Crumbs' iconic cupcakes into the kitchens of home bakers everywhere. The easy to bake mixes come in six flavors – Happy Birthday, Blackout, Peanut Butter Cup, Red Velvet, Cookies n' Cream and Cookie Dough. The cupcake-in-a-mug kits, which come with a reusable Crumbs Bake Shop mug, come in four flavors – Happy Birthday, Red Velvet, Peanut Butter Cup and Blackout. With nothing more than an egg, butter and a microwave, these kits make moist and delicious single serve cakes in less than five minutes. The colossal cupcake kit, packaged with a silicone spatula, makes an impressively large cupcake that's big enough to serve 6-8 people.

"We're so excited to bring some of our favorite recipes to our customers' kitchens," said Lisa Hess-Marks, Chief Cupcake Officer at Crumbs Bake Shop, Inc. "We worked hand in hand with our partners at Pelican Bay Ltd. to ensure that the cupcakes match the Crumbs Bake Shop experience as closely as possible."

Edward Slezak, interim Chief Executive Officer and General Counsel of Crumbs Bake Shop, Inc. added, "The creation of these innovative cupcake mixes and gift items through our partnership with Pelican Bay is a natural step in the continued expansion and extension of the Crumbs brand.  These types of partnerships provide Crumbs with the opportunity to offer some of the best aspects of our brand to new customers in markets we do not yet reach."

Char Pfaelzer, President of Pelican Bay Ltd. explained, ''We are delighted to partner with Crumbs Bake Shop to provide the Crumbs experience for home bakers.  Now everyone can enjoy the delicious Crumbs cupcake flavors wherever they are, day or night.''

All of the mixes are made from high quality ingredients, with all natural ingredients used wherever possible. The items in the line will retail from  $9.99 for the cupcake- in-a-mug, to $14.99 for the colossal cupcake kits.  In addition to brick and mortar retail outlets, the line will also be sold through the Crumbs Bake Shop website, www.crumbs.com.

About Crumbs Bake Shop, Inc.
The first Crumbs Bake Shop opened in March 2003 on the Upper West Side of Manhattan and is well known for its innovative and oversized gourmet cupcakes. The Company currently has 69 locations in 12 states and the District of Columbia.

About Pelican Bay Ltd.
Pelican Bay Ltd. has been in business for 30 years. The Company was started around the family kitchen table and now operates out of 60,000+ square feet warehouses in Florida.  The Company is known for never compromising on quality and using the very best ingredients available. Pelican Bay has attained the highest rating for food safety [GFSI Level 3] and all the Mixes are blended and packed in the USA. Pelican Bay ships around the world and is known for manufacturing homemade treats to be shared with pride and joy with those you love.

FORWARD LOOKING STATEMENTS:
SPECIAL NOTE: THIS PRESS RELEASE AND ORAL STATEMENTS MADE FROM TIME TO TIME BY REPRESENTATIVES OF THE COMPANY CONTAIN CERTAIN "FORWARD-LOOKING STATEMENTS" MADE IN RELIANCE UPON THE SAFE HARBOR PROVISIONS OF SECTION 27A OF THE SECURITIES ACT OF 1933, AS AMENDED, AND SECTION 21E OF THE SECURITIES EXCHANGE ACT OF 1934, AS AMENDED, CONCERNING EXPECTATIONS FOR SALES, STORE OPENINGS, GROSS MARGINS, EXPENSES, STRATEGIC DIRECTION AND EARNINGS.  ACTUAL RESULTS MIGHT DIFFER MATERIALLY FROM THOSE PROJECTED IN THE FORWARD-LOOKING STATEMENTS. AMONG THE FACTORS THAT COULD CAUSE ACTUAL RESULTS TO MATERIALLY DIFFER INCLUDE, CHANGES IN THE COMPETITIVE MARKETPLACE, INCLUDING THE INTRODUCTION OF NEW PRODUCTS BY OUR COMPETITORS, CHANGES IN THE ECONOMY AND OTHER EVENTS LEADING TO A REDUCTION IN DISCRETIONARY CONSUMER SPENDING; SEASONALITY; WEATHER RELATED EVENTS; RISKS ASSOCIATED WITH CHANGES IN SOCIAL, POLITICAL, ECONOMIC AND OTHER; RISKS ASSOCIATED WITH UNCERTAINTY RELATING TO THE COMPANY'S ABILITY TO IMPLEMENT ITS GROWTH STRATEGIES, AS WELL AS THE OTHER RISK FACTORS SET FORTH IN THE COMPANY'S FORM 10-K AND QUARTERLY REPORTS ON FORM 10-Q, FILED WITH THE SECURITIES AND EXCHANGE COMMISSION. THE COMPANY UNDERTAKES NO OBLIGATION TO UPDATE OR REVISE ANY FORWARD-LOOKING STATEMENTS TO REFLECT SUBSEQUENT EVENTS OR CIRCUMSTANCES.

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