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SOURCE Trovita Health Science
MINNEAPOLIS, Feb. 6, 2014 /PRNewswire/ -- Trovita Health Science, a Minnesota-based specialty health and nutrition company, announces the launch of a unique high-protein, high-calorie ready-to-drink nutritional shake marketed under the brand name ENUTM.
ENU is a naturally enhanced, complete nutritional shake that is remarkably flavorful, with 25g of protein per serving and 40% less sugar per ounce than several leading ready-to-drink high-calorie shakes. ENU is made with non-GMO (genetically modified organisms) and organic ingredients and has no added high fructose corn syrup or other refined sugars. Doctors and dietitians developed the product because of a sincere dissatisfaction with current options for supporting the nutritional needs of cancer patients. The superior quality ingredients in ENU, including whey protein isolates, quinoa, brown rice, high oleic sunflower oil and coconut oil, will make the product attractive to a broad spectrum of consumers, from those seeking to gain or maintain weight to endurance athletes who desire a product with more calorie density and higher levels of premium protein that promote muscle health.
"The goal of supplemental nutrition is to supply the building blocks the body needs to gain or maintain muscle and a healthy weight," says Don Gabriel, MD, PhD, professor of hematology oncology and a stem cell transplant physician at University of North Carolina Medical Center in Chapel Hill, N.C. "Having access to quality nutritional options plays such a crucial role in the optimal care of people with cancer that the National Cancer Institute's website specifically calls for patients to consume nutrition drinks between meals. With ENU, we now have an option for patients that provides significantly more high-quality protein, and other quality calorie sources, and less reliance on sugar to deliver added calories."
William Brown, CEO of Trovita Health Science, says, "We are pleased to make ENU available directly to consumers through participating physician practices and hospitals, as well as directly through our website at DrinkENU.com. There is a significant unmet need for a product that provides higher calories and higher protein content in a small serving size, while delivering on the customer's expectation of great taste without added refined sugars. ENU provides a convenient and healthy option to support the nutritional needs of a broad range of consumers seeking to supplement their diets, especially people experiencing undesired weight loss who want to gain or maintain weight in a healthy way."
About Trovita Health Science
Trovita Health Science is an emerging specialty health and nutrition company, dedicated to developing and commercializing products that address unmet needs in medical and performance nutrition. Nutritional health is foundational for achieving your goals, whether battling an illness or striving for optimum athletic performance. Our mission is to offer products that are designed to help people achieve their own personal goals. Our products are naturally enhanced with ingredients selected by doctors and dietitians, to bring out the best in you.
Trovita Health Science is the business name of TrovRx Inc., a Delaware corporation organized in Minnesota. TrovRx Inc. is a certified business by the Minnesota Department of Employment and Economic Development (DEED). For a complete listing of 2014 Minnesota DEED-certified businesses, please click here.
FOR FURTHER INFORMATION PLEASE CONTACT:
TROVITA HEALTH SCIENCE
William Brown, CEO
Phone: 855-266-6733 x701
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