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SOURCE Drinks Americas
Tourism + Entertainment + Nightlife = Ideal Market for Mexican Craft Beer
LOS ANGELES, Feb. 6, 2014 /PRNewswire/ -- Drinks Americas (OTC: DKAM; "Drinks Americas" or the "Company"), the exclusive United States broker for leading premium authentic Mexican beers currently present in over 32 states, today is proud to announce that their premium authentic Mexican Day of the Dead craft beer is cooling down three of hottest restaurants on the Las Vegas Strip including Pink Taco at the Hard Rock Hotel and Casino, Hussong's Cantina in the Shoppes at Mandalay Bay, and the new Commissary Latin Kitchen in the Downtown Grand.
Pink Taco, known for putting a California spin on traditional Mexican food, offers Day of the Dead Craft Beer in its venue located in the always fun and chic Hard Rock Hotel and Casino. Situated on 26 acres, Hard Rock Hotel and Casino is one of Las Vegas' premier destination entertainment resorts, offering an energetic entertainment and gaming experience with the services and amenities associated with a boutique luxury resort hotel.
Hussong's Cantina, the oldest and best known cantina in all of Mexico, also the oldest cantina in the Californias, brought an approachable menu and buoyant Baja atmosphere to Shoppes at Mandalay Place with its first U.S. outpost. There it serves Drinks Americas' authentic Mexican Day of the Dead Craft Beer to its vibrant and eclectic patrons. Mandalay Bay Resort and Casino is a top luxury hotel and casino on the Las Vegas Strip, owned and operated by MGM Resorts International.
Tucked inside the Downtown Grand hotel, Commissary Latin Kitchen, the newest addition to Richard Sandoval Restaurants, now carries the Company's entire line of authentically brewed in Mexico Day of the Dead craft beer on the menu. Commissary Latin Kitchen is a unique dining experience from the internationally acclaimed chef who has positioned three different cuisine concepts, all within the same eatery. The Downtown Grand is the newest hotel and casino located on Freemont Street located in the center of downtown Las Vegas.
Not only is Las Vegas chocked full of some of the best hotels and restaurant from around the world, but also it's a major international hub of leisure and entertainment, sometimes referred to as the 'Entertainment Capital of the World.' Las Vegas, known for its lenient drinking laws, allowing alcoholic beverages to be consumed 24 hours a day while open containers are permitted on the street, thrives off tourism, gaming, and conventions, which ultimately feed the hotel, retail and restaurant industries.
"Las Vegas' reputation for providing the highest quality in entertainment and attracting an eclectic mix of national and international tourists makes it an ideal market for our premium Mexican craft beer line. Expansion into this market through such high profile hotels and their restaurant establishments allows us to reach a much wider range of audiences – people from all over the world. We are proud to be associated with the Hard Rock Hotel & Casino, Pink Taco, Mandalay Bay, Hussong's Cantina, the Downtown Grand and last but not certainly not least, Richard Sandoval's Commissary Latin Kitchen , and look forward to providing their diverse clientele and customer base with only the best beer brewed in Mexico – Day of the Dead craft beer," says Joseph Belli, VP of Sales, Day of the Dead Craft Beer.
Timothy Owens, CEO of Drinks Americas, commented "There are few markets for our premium Mexican Craft Beer as lucrative and dense as the Las Vegas market, especially considering its geographic size, density and volume of both domestic and international tourists coming and going. As a result, we are becoming more aggressive in our expansion efforts here and plan to continue partnering with known and respected establishments such as those mentioned above. Certainly, they will add credibility to our brand and foster sales growth moving forward."
About Drinks Americas Holdings
Drinks Americas (OTC: DKAM) is the exclusive United States broker for leading premium authentic Mexican beers currently present in over 32 states. The Company is on target to be the leading broker for Mexican beers in each state in which it operates. Drinks Americas' leading premium authentic Mexican beer brands include specialty Day of the Dead Craft Beer, Mexicali(TM), Rio Bravo(TM), Red Pig(TM) and Chili Beer(TM), which are all brewed in Mexico's third largest brewery, Cerveceria Mexicana, utilizing state of the art processes, fermentation and aging systems. Drinks Americas' brands continue to forge strong connections with consumers through some of the largest retailers and restaurants in the country. The Company is headquartered in Los Angeles, CA and trades under the ticker symbol "DKAM."
Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.
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