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TORONTO and PALO ALTO, Calif., Dec. 12, 2013 /PRNewswire/ -- Influitive, the advocate marketing experts, announced today the addition of two new executives to its management team. Both bring extensive experience at industry-leading software companies including Adobe EchoSign, Xactly, Siebel and Clarizen to their respective roles at Influitive.
Chris Newton joins the fast-growing advocate marketing software company as Vice President of Business Development, and Eran Aloni has come on as Vice President of Product. Both are based out of Influitive's new office in Palo Alto, California, near many of the company's customers and partners whose head offices are also in the San Francisco Bay Area.
"As a software company working to build a new SaaS category, Influitive has already gained a reputation among industry leaders for remarkable innovation and growth," said Mark Organ, CEO, Influitive.
"We are thrilled that top-tier executives like Eran and Chris are on board to extend our innovation in product and build our network of partners, helping us grow faster by delivering more value to customers and advocates."
Newton, who started the first product-centric customer advisory board at Siebel and then created one of the earliest advocate marketing programs using Influitive's AdvocateHub platform in his last role as VP of Marketing with Xactly, said he has always been a long-time believer in the power of customers as advocates.
Now, as VP of Business Development at Influitive, his focus will be building out Influitive's fast-growing partner network as well as direct sales and sales development. "I'm looking forward to strengthening the relationship between companies and their customers, partners and employees through advocate marketing," Newton said.
Prior to joining Influitive, Aloni was EchoSign's VP Products before the electronic signature company was acquired by Adobe Systems in 2011, and also became COO of the EchoSign business afterward. In addition, he has held a number of senior roles in engineering, marketing, product marketing and product management, bringing a 360-degree perspective to his new role.
Aloni will take control of the product roadmap and lead existing product management, design and development teams to improve current offerings and explore further opportunities for growth in the company's product line.
"Advocate marketing is a big vision and it has the potential to define a new category in the marketing solutions space," Eran said. "I'm excited to take that vision and translate it into innovative products and services that mobilize advocates and deliver long-term value to Influitive's customers."
Influitive is changing the face of B2B marketing through its innovative AdvocateHub platform and Maven mobile app for advocate marketing. Today's buyers are leveraging knowledgeable peers at roughly twice the rate than they did even four years ago. Influitive helps marketers capture the enthusiasm of their best customers, followers and evangelists, turning that into direct support through all stages of the buying cycle, from social media reviews and customer referrals to case studies and references. Influitive's customers include some of most successful and fastest-growing business-to-business software and technology firms in the world. To learn how to get your advocates working with you, please visit www.influitive.com.
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