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83 Percent of American Consumers Have A Propensity To Click On Personalized Online or Mobile Banking Offers
NEW YORK, Oct. 3, 2013 /PRNewswire/ -- Maxymiser (www.maxymiser.com), the global leader in online testing, personalization and cross-channel optimization, today released its latest research study, "Branchless Banking: A New Era of Online and Mobile Banking." With online and mobile banking becoming more prevalent in today's hyper-connected environment, the report examines consumer behavior and provides useful insights for financial institutions looking to grow and maintain their online and mobile customer base.
A key finding is that personalized content and offers increased engagement. 83 percent of respondents indicated they have a propensity to click on an online or mobile banking offer when it is specifically targeted and relevant to their needs. The full study and findings are available to download from Maxymiser's website.
Beyond consumer behavior, the study also uncovers the rewards financial institutions can reap by delivering effective online and mobile banking experiences – those that are quick, personalized, relevant and intuitive. Other major findings from Maxymiser's research include:
Slow site performance and page speed can kill the digital banking experience. 68 percent of respondents reported they will not wait longer than six seconds for pages or images to load on a bank's website or mobile site.
Poor experiences equal fewer transactions. If presented with a single "bad" experience or shown an irrelevant offer on their bank's website or mobile site, 42 percent of respondents reported they would abandon their transaction and leave the site/page altogether.
"Personalized choices, channels and convenience are all primary reasons consumers turn to both online and mobile banking – but that must go beyond simply offering their services," said Jared Polidoro, Vice President, US Client Services, Maxymiser. "Despite rapid adoption of digital devices, this research emphasizes the pressing need for financial institutions to prioritize, personalize and optimize the customer experience to be as relevant, intuitive, engaging and seamless as possible, regardless of what device consumers are using."
The study was fielded from July 25 to July 30, 2013 and garnered a total of 1,000 completes. It targeted a random sample of US consumers, 18 years or older, who own at least one desktop/laptop computer, smartphone and tablet.
Maxymiser empowers brands to transform every digital interaction into seamless, relevant and engaging customer experiences with its cloud-based testing, personalization and cross-channel optimization solutions. Known for serving billions of individual experiences across every device, Maxymiser leverages customer data to dramatically boost engagement and revenue, while also driving long-term business value. Combined with a team of vertically focused digital experts, Maxymiser's Customer Experience Optimization suite quickly delivers measureable results to every client through A/B and multivariate testing, segmentation, behavioral targeting and product recommendations for the web, mobile, social and email.
Maxymiser works with some of the world's most iconic brands, including Progressive, Office Depot, Alaska Airlines, Harry & David, LIDS, Sovereign Bank, Teleflora and Wyndham Hotel Group. Founded in 2006, Maxymiser is headquartered in New York with offices in Chicago, Edinburgh, Dnipropetrovsk, Dusseldorf, London, Munich and San Francisco. To learn more about Maxymiser, please visit www.maxymiser.com and connect with us on Facebook, Twitter and LinkedIn.
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