"We moved here from another location because of 2nd Avenue and what's going on here."
Bridgid Steed came seeking success on 2nd Avenue. She set up shop here opening Divas, Doodlebugs & Debutants.
"We are very excited about it," Steed told WAAY 31 FirstNews. "We love the landscaping, the streetscapes that they've done -- the benches, the flowers, the lamp posts. Everything is beautiful!"
Down the street, you can see bales of wheat straw, a park bench and a construction barrel. They're signs of work wrapping up. New sod is taking root at the new downtown arts school.
Next month, expect students packed to the rafters.
Meanwhile, the city is clearing hurdles for students -- or anyone else -- to live in lofts.
Above businesses, lofts could pump new life into downtown.
"To bring in new people -- college students, corporate people that are not married -- it just brings growth to our community that we really need," Steed told us.
Also in downtown Decatur's future -- history.
County leaders have started considering a Morgan County museum of history.
It might replace the current county archives and draw in visitors, too.
That's just more encouragement for Bridgid Steed. "It'll give people something else to do when they come down here -- other than shop and eat. And it'll tell you more about our area, our community. it's wonderful."
All lofty goals -- making downtown a more desirable destination.