Study: Viewers Split on Gay Dating Web Site Ad

(MYFOX NATIONAL) – A new media study among 300 Americans revealed that respondents were split on the decision by CBS to reject an ad sponsored by ManCrunch.com , a gay dating website, after viewing the ad.

Viewers were asked to watch the controversial commercial from ManCrunch.com, which features two men kissing while watching the Super Bowl game. The ad was rejected by CBS from being aired during the Super Bowl game.

Viewers were split on the decision by CBS to reject the ad, with 55 percent indicating that the ad should have been rejected, and 45 percent reporting that it should not have been rejected from airing during the Super Bowl game. The majority of viewers, 64 percent, reported that the ad was at least somewhat inappropriate or offensive.

The study was conducted between February 2-4 by HCD Research using its MediaCurves.com website to obtain viewers' perceptions about the commercial. To view detailed results go to: www.mediacurves.com .

More on this year's Super Bowl ads.

MediaCurves Super Bowl Ad Widget

MediaCurves.com is conducting a study with thousands of Americans on the this year's Super Bowl commercials. Participants of the study will evaluate the ads shortly after they air during the game. Check out the top 20 commercials from the last year's study below: